Boots Riley’s “I Love Boosters” is a work of pure creative freedom, mainstream cinema at its most unhinged.
This is what happens when a filmmaker allows their imagination to go wherever it wants at the screenplay level, then makes a film that doesn’t hold back but actually propels the imagination to fire off into the stratosphere.
What I’m trying to say is that a cult following is guaranteed down the road. For now, this will put off audiences wanting something easier to define. For the rest of us, particularly those who loved “Everything Everywhere All at Once” (2022), here is a worthy counterpart.
We meet a trio of “boosters,” led by Corvette (an excellent Keke Palmer), Mariah (a livewire Taylour Paige) and Sade (the wonderful Naomi Ackie), who identify as someone who “steals from a store and sells it as an affordable price.”
Another early reference to boosters pops up in a store they’re robbing, which touts a “Boosters Get Busted” sign. Most of the locations getting robbed are Metro Designer, an expensive and popular brand from mega mogul Christy Smith (Demi Moore, in a witty turn).
There’s also a guru named Dr. Jack (an unrecognizable Don Cheadle), and a handsome supporting character (LaKeith Stanfield) who seems like he’s positioned to be the love interest. Nothing goes as expected, not for the characters, nor the audience witnessing this bonkers and consistently funny treat.
From the very beginning, there is an unceasing joy in the filmmaking and vibrancy in the colors visible on screen. The key is to embrace how nutty this is from the start and stick with it when it gets unapologetically wacky.
Palmer has never been better, while Paige (a scene stealer in every movie she appears) and Ackie (another solid performer who takes on consistently interesting roles) have some great moments and a way with Riley’s one-liners.
Moore isn’t playing a caricature and brings surprising depth to a designer with a guru-like pull and Will Poulter is hilarious as the insufferable manager of a posh Metro Designer outlet, who blasts techno music over the store speakers.
Stanfield, who was the lead of Riley’s endearingly odd “Sorry to Bother You” (2018), has a supporting role here that plays like a parody of a handsome leading man. In case you’re wondering, this is a far crazier, riskier juggling act than “Sorry to Bother You.”
Some bits either don’t work or are better upon reflection, when one can consider the cleverness of a gag that went by too quickly to land as hard as it should have.
There’s also a graphic sex scene that takes a bizarre, horror movie-worthy turn, then is brushed off entirely with a funny punchline. A character is visibly reading Salmon Rushdie’s 1981 novel “Midnight’s Children,” noted for its magical realism, a quality that Riley also generously applies here.
By the second act, a sci-fi plot twist fuels the story and Riley, rather than making it a non sequitur, runs with it until the very end. The jarring tonal change that commands the latter half of the film is even battier than the one in “Sorry to Bother You” and is an out-there but welcome touch.
Something I loved about Riley’s film, as well as David Lowery’s recent “Mother Mary”: for a reasonable budget, these filmmakers have given us wildly entertaining and personal films that are neither timid nor predictable.
As a spoof of consumerism, particularly a landscape where those who would even want to buy Smith’s hideous products can’t afford it, Riley gets some digs in, but this isn’t as malicious as “Zoolander” (2001) or “Ready to Wear” (1994).
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Nevertheless, this is the antidote to “The Devil Wears Prada 2,” which aims solely to celebrate and worship both the materialism and self-absorbed figures of this world.
Riley is celebrating artistic freedom, not those who seek to control it and aim to make it inaccessible. It seems that Riley’s goal is mostly to allow his storytelling instincts and joy of filmmaking to take him where he wants to go. Smith declares early that “reality is unchangeable, but we can change how we see reality,” a line of dialogue that also sounds like Riley’s approach to his narrative.
There’s never a dull moment, as the two-hour running time flies by. Sometimes it’s too much but I have a weakness for something this original and presented with the eye of an artist.
Riley has created a film with so visually and tonally in synch with his imagination, it deserves comparison to the works of Wes Anderson. Some will take that as a final warning, while others know that means they should see this immediately, on the big screen and in a packed theater.
Three Stars (out of four)
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